36 Questions That Help You Choose the Right Career
Dan Schawbel is the leading personal branding proficient for young professionals. Read full profile
People y'all know or have never met yet are googl'ing you lot. Let's face it, y'all're even google'ing yourself! At the end of 2007, the Pew Net Research Team found that 47% of people search for information near themselves online (Self-Googling), which was more than double five years agone. It'due south a pretty safe bet that per centum has climbed to over 50 or 60% by this year.
Some people might tin it ego-surfing, but information technology'due south actually a skilful practice to see what results come up up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about you. Hiring managers want to see if y'all have a clean record in Google, which is your permanent record because every move y'all make (yes even a weblog comment) is stored there forever. Earlier I went on a second appointment in one case, the girl Google'ed me. If she hadn't liked what she saw, the 2d date wouldn't accept happened. Try doing it right at present and meet what you become.
There is no hiding from Google!
Google keeps runway of simply near everything you lot do on the internet. Information technology patrols and captures your online behavior, such as when you postal service on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking near you, which means that Google has a complete picture (most like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children'south children will exist able to find out everything almost you when they abound older. "Mom, look what I simply institute out nigh Dad in Google." Your personal brand tin can't hide from Google. There is one major exception to this though.
Common names
If your name is common, such as Mike Smith, so it will exist very difficult to ain your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You lot won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the height ten results, that may be achievable, if you either become very famous or work extremely difficult at edifice content each and every day for your entire life. At the age of threescore you might detect out that Google changed their algorithm and you'll lose all that difficult work. The point being is that you'll take to differentiate your name in gild to rank high. I typically recommend y'all utilise your middle name or a nickname in this case. The worst case scenario is that you alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles well-nigh them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and college! Your blog posts well-nigh these celebrities will never finish up on the top twenty results for their name unless you lot are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (twoscore million) and other major celebrities. Personally, I don't take any friends with these names, only fifty-fifty with C-level celebrities, you lot don't stand a chance. If you are stuck with a celebrity name, I advise that you build your make around an expanse of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might have been made fun of people of your unique name considering information technology was "different." Although you were ostracized and fabricated fun of, right now you go to laugh at anybody else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your loftier schoolhouse reunion and come across your friends, you lot'll get the final laugh considering you lot tin exist visible and command perceptions, while they simply cannot. When you Google your proper noun, whether you have results that reflect your brand, you'll see how hard it will be to rank high for it or not. Depending on the competition, information technology may take you lot a few days or a few months. Over time, if yous work very difficult, you lot'll ain the elevation ten results for your name.
In my next post, I'll talk about what you can practice to gain control over your Google results and permit your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/questions-help-you-choose-the-best-career.html
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